Hashtags on Instagram pictures (or Twitter or LinkedIn pictures, for that matter) are typically intended to attract more views or followers. But you can also use them to create a curated version of your Instagram feed. This is useful in a few different ways. But first, here’s how.
For example, my Instagram account is “naomispot.” It’s a real grab-bag – vacation photos, things I cooked… I wouldn’t be surprised if I accidentally threw a couple of meal receipts in there. Let’s say I want to only show my pictures of coffee:
- I create a hashtag that people are unlikely to use in their own Instagram feeds: “naomispotcoffee.”
- For each photo that I want to feature, I add a comment: #naomispotcoffee.
- Now, I build the URL (it’s just the string “https://www.instagram.com/explore/tags” plus your hashtag, e.g.: https://www.instagram.com/explore/tags/naomispotcoffee/
Now I can use this link anywhere where links are used! Here are a few examples: