Role-based email addresses

Whether you’re a small business person or a Fortune 500 company, you probably have a few or many accounts that are set up under someone’s name.

What happens to your Shutterstock account (or your company iPad, for that matter) when your marketing guru leaves? Very little, if you’re using a role-based email address (like “” or “” to manage these assets.

It’s smart to set up this email address as an “email group” instead of as its own account. Then you can provide more than one person on your team with access to that email address. If someone leaves or joins your team, you simply remove them from that email group. Even if you’re a sole proprietor, this practice makes sense because it prepares you for growth.