Optimize your LinkedIn profile for selling

Your LinkedIn profile is often your first introduction to a customer. If you’re in sales and your profile says “Experienced sales leader, blah blah blah…” this puts out the message that you’re more interested in promoting yourself than in promoting how you can help your customer.

Fortunately, LinkedIn has published a guide to Optimizing your LinkedIn Sales Profile. You’ll need to subscribe to the LinkedIn Sales Blog to download it, but why wouldn’t you want to do that? (Unless it takes away from the time you spend reading Friday Goody Bag, of course. By the way, I’m grateful for that.)