Cyber Monday Tips

Black Friday and Cyber Monday are full of ways to, quote, unquote, “save money” while actually spending more. Here are a few tips to use to make these “savings opportunities” actually save money for you.

  1. Use sale products or services as a way to replace more expensive services you’re already paying for (and then cancel those services). As an example, ClickUp‘s Black Friday / Cyber Monday sale offers a full year for $42. All well and good — you probably don’t need ClickUp’s premium features. But wait — ClickUp offers free storage! Can you use this to substitute for your $10 a month online storage service?
  2. Act like “Cowardly Lion.” In one scene in the Wizard of Oz, the Cowardly Lion is getting ready to do something brave, but he asks his friends for one favor: “Talk me out of it.” Before you click “Buy,” ask a trusted friend to review your purchasing plans with you. You may not need that $39 pencil skirt or $250 treadmill (especially if your plans to fit into the $39 pencil skirt involve using the $250 treadmill! You won’t.)
  3. Use your calendar to make sure you don’t lose the right to cancel a purchase. A lot of merchants entice you with a “Free month of service” or the opportunity to cancel a purchase if you change your mind. They are counting on you to forget about it. Before you click “Buy,” set a calendar appointment for yourself with all the details.
  4. Invest in your professional growth. Many learning platforms offer Cyber Monday deals. Learning something adjacent to your core expertise can be inspiring no matter what your professional situation is. As a marketer, I love Web development courses because designing web sites is relaxing for me. If you’re between gigs, professional education is a great way to beat the “holiday blues” and fill the hours between job search activities.

Getting better customer service on the phone

If you’re alive in this millennium, chances are you dread calling any company’s customer service line. Memories may arise of screaming “AGENT!” at the top of your lungs or calmly asking “May I speak to your supervisor?” (Or even asking to speak to a customer retention specialist…) But most of these gambits place you in an antagonistic relationship with the person who is supposed to be helping you. Here’s something to try instead. 

  1. Get out a pencil and a piece of scrap paper.  
  2. When the customer service rep greets you, write down the name they give you.
  3. Use the person’s name at the first possible opportunity. This may be at the end of the call, when you’re thanking them for good service – or it may be at the beginning of the call before you dive into your problem.
  4. No matter how things work out, thank the person by name at the end of the call.

I know I’m rehashing Dale Carnegie, but this little trick does several important things besides winning over the person (everyone likes to hear their own name). It reminds you that we are all human, and it makes you feel better and more in control of things because you’ve decided to use good manners. Even if you don’t get the resolution you wanted from the call, you still feel like hot stuff at the end. Try it!